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Leaning into the blur between business and finance: How payments drive new marketplace business models

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Download the latest white paper from EuroFinance and J.P. Morgan to explore how payments drive new marketplace business models.

Digital marketplaces and ‘super apps’ are transforming industries as diverse as retail, autos, fashion and energy. They may start as platforms selling one firm’s products or services, but the most successful collaborate with competitors and ancillary suppliers to scale up entirely new businesses.

Marketplace business models require strategic business thinking, a new approach to the idea of competition, and a focus on customer experience and Big Data. They also need a new relationship between the business and treasury and finance functions.

They rely on customers being able to buy whatever basket of products and services they want within an app or marketplace platforms. These purchases may well be from multiple sellers based in multiple regions selling in different currencies and operating in different tax and regulatory regimes. Download the whitepaper to find out more

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