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Customer Focused Selling
21–23 May 2008
London, UK
Download Programme PDF  | Register
Customer Focused Selling
Lead Tutor: Christopher Robinson
Director, transactionbanking.com, UK
"Banks and service providers must realise that customers can no longer
be sold to, but helped to buy".
This new EuroFinance programme provides core skills for banking and financial
technology sales professionals, customer facing bankers and product specialists
to build their consultative selling abilities to their treasury clients. The course
identifies and demonstrates the skills required to sell the broad range of banking
and financial technology solutions across key commercial banking target market
segments in today’s demanding marketplace. The programme teaches a high
performance approach for more effective product sales, and integrates the latest
selling methodology and sales metrics. By completing the course, participants
will be better positioned to able to sell a greater range of product solutions, have
a clear understanding of treasurers’ objectives, have a wider comfort zone, and
greater credibility with clients.
This provides an excellent grounding in identifying needs, what to sell, positioning
the individual and the bank/company to customers, the process for driving a sales
pipeline and the importance of relationship-selling in the finance industry. The
programme is structured as an intensive interactive three day programme.
Who Should Attend
• Cash management and transaction services sales professionals
• Product specialists
• Relationship bankers
• Customer-facing bank staff
• Sales executives from financial technology companies
• Treasury software vendors who want to develop or extend their selling skills
across the broader range of transactional and commercial banking products
and systems solutions for treasurers.
Earn up to 21 CPE credits
Delivery Method: Group-Live
Program Level: Intermediate
No prerequisites or advanced preparation required.
 EuroFinance Conferences is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit.
Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417; Website: http://www.nasba.org
For more information regarding refund, complaint and cancellation policies, contact EuroFinance Conferences on (+44) 20 7330 1000.
Interested but unable to attend?
Email training@eurofinance.com for 2007 course dates.
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