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Venue
The conference will take place at:
Firenze Fiera Spa
Piazza Adua, 1
50123 FIRENZE
Tel. +39 055 49.721
Fax +39 055 49.73.237
E-mail: info@firenzefiera.it
www.firenzefiera.it
The event is taking place in the Fortezza da Basso, located within the Firenze Fiera, a Medicean fortress, built in 1536 by Giuliano di Sangallo. The Firenze Fiera successfully promotes and boosts Florence's meetings and exhibitions and is extremely competitive and high-level in a particularly complicated sector, where competition is becoming tougher and tougher.
Hospitality desks
EuroFinance will have hospitality desks in the arrivals hall at the Florence Airport and Pisa Aiport to help delegates with their travel/hotel needs on the 26th/27th September.
Please E-mail events@eurofinance.com for more information. 
Free Bus service
EuroFinance has organised a bus service from Florence and Pisa Airports, which will take you to Santa Maria Novella train station in central Florence on Tuesday 26th September and directly to the conference venue on Wednesday 27th September.
Buses will also pick up from the conference venue after lunch on Friday 29th September, taking you to Pisa and Florence Airports. This service is sponsored by Lloyds TSB. Please go to the hospitality desks upon your arrival in Pisa or Florence where you will be directed to the bus transfer.
Hotels
For preferential rates at various hotels in Florence please book through IBR, our official accommodation bureau, via either www.ibr.co.uk/efc or call
+44 (0)1332 285 518. EuroFinance Conferences strongly advise that you reserve your hotel accommodation as soon as possible as rooms will be subject to availability at the time of booking.
Florence General Information
Cradle of the Renaissance and Mother of the Arts. Lying between the gentle Tuscan hills of the Arno River Valley, no single city has contributed as much  to the evolution of modern times, containing every form of beauty imaginable. Florence’s countless glorious buildings, immortal sculptures and fantastic paintings bear witness to the city's immense importance in the history of Italian art. Founded by the Etruscans around 200 BC, it was not until the 12th and the 13th Centuries that Florence achieved its commercial and political importance.
The city reached the height of its prosperity under the famous Medici Family and geniuses such as Dante Alighieri, Machiavelli, Giotto and Michelangelo found inspiration on the banks of the Arno River and contributed to making Florence "the largest open air museum" in the world. Today it is home to gold and silver smiths, fashionable boutiques and leather galore a world-renowned shoppers delight, ready to satisfy every taste.
The city of Florence offers a wealth of beautiful sights that simply should not be missed in addition to excellent shopping. Guests may want to visit the famous Fine Arts Academy featuring the jewel of the Florentine Renaissance- Michelangelo’s incredible statue of “The David,” carved between 1501 and 1504. The wonderful Pitti Palace contains works by Titian, Raphael, Tintoretto, Caravaggio, Botticelli and Rubens and lying directly behind it one finds the famous Boboli Gardens, reflecting the taste of the high Renaissance period. One of the finest museums in the world, the famous Uffizi Gallery needs no introduction and proudly holds the largest private collection of mind-boggling works of art.
Piazza della Signoria, the open-air museum of Florence, is without a double one of the most beautiful squares in this wonderful city, not-to-mention the well-known Straw Market and the picturesque shop-lined bridge, Il Ponte Vecchio, famous for its selection of gold and silver. The famous Santa Croce area features the Sant’ Ambrogio market which sells food, local crafts and second-hand items. The San Lorenzo Market is held in one of the most typical squares in Florence and is renowned for its great bargains.
Travelling to Florence and the Firenze Fiera
Florence Airport (Amerigo Vespucci Airport)
Connected to the main European cities, Amerigo Vespucci Airport is located at Peretola, 4 km (2.5 miles) from Florence and can be reached by taxi (20 minutes).
The airport is connected to the town centre by a special connection service from/to 'Vespucci' airport and Santa Maria Novella train station, jointly run by ATAF and SITA. For information about travelling to and from Florence airport into the centre of Florence, please click here
Pisa Aiport (Florence International Airport)
L'Aeroporto di Pisa Galileo Galilei is located in Pisa, 60 km (38 miles) from Florence and can be reached in one hour by train straight from the airport to Florence’s Santa Maria Novella train station, in Florence (one train/hour) For information about travelling to and from Pisa airport into Florence, please click here
By Bus
For information about travelling into Florence by bus from Florence airport, please click here
For information about travelling into Florence by bus from Pisa airport, please click here
By Train
For information about travelling into Florence by train from Pisa airport, please click here
Travelling to Florence from Rome
Florence is easily accessible from Rome by train. There is a regular service with the journey time as short as an hour and a half. Please click here for more details and timetables.
Travelling to Florence from Bologna
Florence is also easily accessible from Bologna by train. There is a regular service with a journey time as short as an hour. Please click here for more details and timetables.
Travelling to Florence from Milan
Florence is a 3 hour train journey from Milan, there is a regular service please click here for more details and timetables.
Download  the conference brochure
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EuroFinance Conferences
17 St Helen's Place, Bishopsgate, London, EC3A 6DG, United Kingdom
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