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| EuroFinance Research |
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Research demographics and target audience
in over 40 countries
For over 15 years, EuroFinance has produced in-depth research
focused on the global cash and treasury management market
for its own internal use. We are renowned for the depth and
incisive nature of our face to face interviews and telephone
research. Our reputation stems not only from the highly
experienced analysts that drive our projects, but also from the
trust and relationships we have built with tens of thousands
of treasury and cash management professionals. Each year,
over 2,000 treasury professionals (picked from a core database
of over 60,000) are interviewed by our research analysts, and
many of these senior industry contacts have worked with us for
over a decade.
In addition to our standard research, we also conduct
interviews with our conference attendees. Over a period
of one year (September 2006-2007) we have seen well in
excess of 6,700 treasury professionals attend our conferences
and training courses. We have a range of clients from small
domestics through to large international corporations. The last
12 months have seen 77 of the Fortune 100 companies attend
our events across the world.
We are unique as research experts in this area – no one
else has the same global market penetration (quantitive or
qualitative), or enjoys as many ‘open doors’ as we do. As a
result EuroFinance is the only independent organisation that
can offer you this level of information and business intelligence,
direct from your core clients and prospects.
Branding, marketing and distribution
The main objective of our research programme is to produce
co-branded surveys and white papers in conjunction with key
clients within the industry. Our extensive international reach
and well respected brand make us a trusted and valuable
partner for international companies looking to access key
treasury professionals.
Our extensive database will be mined to produce a report in
line with the specifications of the sponsor.
The content of the report would adhere to the standards of
independence applied to any EuroFinance publication.
Surveys
Standard surveys electronically hit about 150 title specific
industry practitioners. Our key strength is reflected in the
analysis of this data. 250 hard copies are printed, with of course,
a PDF also being supplied.
Briefing papers
These are more in-depth and have a wider scope than the basic
survey. Standard briefing papers run to about 4,000 words and
include 10-12 interviews as well as an electronic survey.
White papers
Standard white papers run to about 7,000 words and include
10-12 targeted interviews as well as an electronic survey.
Prices
Are worked out on a case by case basis depending on the type
and number of respondents required.
Benefits
• The research report will bear the EuroFinance brand, the
cover and title of the report will note that it has been
written in conjunction with the sponsor.
• You will be identified in promotional campaigns as a
sponsor of the report.
• You will be entitled to promote your sponsorship of the
report amongst your clients.
• At the start of the programme, you will have the
opportunity to provide input into the design and content
of the report. EuroFinance maintains final editorial control.
• You will have your company name and logo prominently
displayed on the cover of the report.
• You will receive 250 copies of the printed report to
distribute to key clients.
• Sponsorship includes one bespoke advert within the report.
Contact:
Further enquiries at sales@eurofinance.com or +44 (0)20 7330 1000.
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